Abstract
The study sought to examine the impact of social media platforms on academic performance
of postgraduate students in the Faculty of Education, Ahmadu Bello University, Zaria.
Adopting a purposive sampling technique, questionnaire was used to collect data from one
hundred postgraduate students in Faculty which was analysed descriptively using Statistical
Package for Social Sciences (SPSS) version 26. Findings of the study revealed that Zoom
meetings is the major social media platforms available for improving academic performance
in the study site; Zoom meetings is also the major social platform that has high impact on
academic performance. Too much academic workload, barriers to full participation in
coursework units are the major barriers to utilizing social media platforms for improving
academic performance of the postgraduate students. The study recommended that the faculty
of education, Ahmadu Bello University, Zaria should create awareness on the importance of
other social media platforms such as AdobeConnect, BigBlueButton, Moodle, and Vedado
Virtual Classroom for improved academic performances of students and; adequate academic
workload should be allocated to staff of the study area and they should be allowed to fully
participate in coursework units for effective service delivery.
Keywords: Academic performance, Impact, Perception, Platform, Postgraduate, Social Media Students.
Publication Date: 2024-01-28