Abstract
The research e'plored marketing library and information resources and services in an evolving
world. This paper used literature review as a methodology for conducting research. The literature
reviewed e'posed the decline to users‟ patronage of library service and resources. It also
revealed the various strategies for marketing library services which include: adoption of social
media, display and e'hibition of resources, organizing library events, user orientation,use of
website, newsletters and the engagement of press. Marketable library services discussed include
academic databases, referral services/interlibrary loan, internet access service, literature search
service, SDI, photocopying and binding service. The benefits of marketing library services was
also discussed. The paper recommended that libraries should fully adopt various marketing
strategies in order to remain relevant in the constantly changing world. Marketing and advocacy
of library services should be incorporated into LIS curriculum so as to train future librarians on
how to market library services and resources in an evolving world.
Keywords: Marketing, Library services, Information resources, 21st century, Library marketing
Publication Date: 2024-08-25