Abstract
The study investigated the impact of social media platforms on enhancing academic library
services in selected universities in Adamawa State, Nigeria. The study was guided by four
objectives, which corresponded to four research questions and one null hypothesis. A descriptive
survey research design was adopted, the population of 9,463 registered students under study. A
multi-stage sampling technique was employed. A structured questionnaire was used for data
collection. The instrument was subjected to both validity and reliability tests. Face validity was
used; the instrument yielded a Cronbach's Alpha reliability coefficient of 0.82. Findings showed
that active social media users reported a higher perception of the impact of social media on
library services, compared to non-active users, with a total average of Mean = 2.98, SD = 0.78.
The study also revealed that social media platforms have significantly enhanced communication
between library staff and users, increased awareness of library resources, and improved user
engagement and satisfaction. The hypotheses revealed significant differences between the
perceptions of active and non-active users regarding the effectiveness of social media in
enhancing library services. The study concludes among others that social media platforms serve
as essential tools for promoting information dissemination, enhancing virtual library services,
and strengthening the relationship between academic libraries and their users. It recommends
that academic libraries in universities should adopt a comprehensive social media strategy, offer
digital training for librarians, and invest in infrastructure and policies that support the use of
social media as a service delivery medium.
Keywords: Social Media Platform, Academic Library, Library Services
Publication Date: 2025-08-03