Abstract
This study examined the essence of library blogs for marketing of information services in
public university libraries in Abia State, Nigeria. It adopted a descriptive research design,
with a population of fifty-five (55) academic and non-academic librarians from Abia State
University and Michael Okpara University of Agriculture, Umudike libraries. The total
enumeration sampling technique was considered, while the validated and pretested
researchers' developed questionnaire was used for collecting data. The data collected were
analysed using descriptive statistics of frequency counts, mean scores and standard deviation.
The study revealed that the librarians are highly aware of the usefulness of library blogs for
marketing of current awareness services, research services, information literacy services,
among others. It showed that library blogs were not utilized for marketing of information
services in the public university libraries due to lack of dedicated technological devices such
as laptop and desktop computers, tablets, smartphones, etc., problem of Internet accessibility,
inadequate skilled librarians to create library blogs due to poor training, etc. The study
recommended that management of public universities should adequately fund university
libraries to enable them acquire necessary innovative technological devices, while
management of university libraries should prioritize the training and retraining of librarians to
enable them acquire new and emerging skills for the adoption of library blogs for marketing
of information services in the university libraries.
Keywords: Library Blogs, Innovative Technologies, Marketing, Information Services,
Public University Libraries.
Publication Date: 2025-08-03