Abstract
This study examined the assessment of ICT-based outreach strategies for promoting library
resources and services among undergraduates in Nigerian universities. The research was
driven by the need to enhance student engagement and awareness of library services in a
digital learning environment. A descriptive survey design was adopted, and data were
collected from 152 undergraduates across three universities in Oyo State using a
structured questionnaire. The instrument covered demographic characteristics, ICT-based
outreach practices, and awareness of library resources, and the data were analyzed using
descriptive and inferential statistics with SPSS. Findings revealed that university libraries
employ a range of ICT tools such as WhatsApp, Facebook, email alerts, institutional
websites, and webinars to promote their services. The grand mean for ICT-based outreach
strategies was 3.39, indicating a moderate to high level of utilization, while the grand mean
for awareness of library resources was 3.20, reflecting a moderate level of awareness
among undergraduates. A positive and statistically significant relationship was found
between ICT-based outreach strategies and awareness (r = 0.462, p < 0.01), with ICT
strategies explaining 21.4% of the variance in awareness levels. The study concludes that
ICT-based outreach significantly enhances undergraduate awareness and engagement with
library services. Therefore, it was recommend that universities strengthen ICT
infrastructure, train librarians in digital communication, and institutionalize ICT-based
outreach as a core strategy for library user engagement and service visibility.
Keywords: ICT-based outreach, library awareness, undergraduates, Nigerian universities,
digital communication
Publication Date: 2026-02-05