Abstract
Communication is critical to an organisation's performance, as vital ideas and
innovations must be transmitted clearly from one employee to another. Despite its
acknowledged importance, many beverage companies continue to face challenges in
communicating effectively, with negative consequences for productivity and
performance. This study examined the influence of communication on organisational
performance in the beverage industry, using Seven-Up Bottling Company Plc, Oluyole
Area, Ibadan, Oyo State, as a case study. A cross-sectional research design was adopted,
and primary data were obtained from staff of Seven-Up Bottling Company Plc, Ibadan,
Oyo State, using a simple random sampling technique. Data were analysed using
descriptive statistics and regression analysis with the aid of the Statistical Package for
Social Sciences (SPSS version 27). Communication was found to significantly influence
the operational performance of Seven-Up Bottling Company (R = 0.480, R² = 0.231,
Adjusted R² = 0.224, p = 0.000), accounting for 23.1% of the variance in operational
performance, confirming that effective communication significantly enhances
organisational performance in the beverage industry. To enhance performance further,
it is recommended that organisations foster open communication, encourage teamwork,
and promote transparency, as doing so would reduce misunderstanding and improve
decision-making.
Keywords: Beverage Industry, Communication, Ibadan, Oyo State, Organisational
Performance
Publication Date: 2026-10-30